HannaHs Field: Blog

Oh-how life is ironic.  This is the last week of the book and we received our new music/cookbook release, Music Magic Medicine in the mail this week.  I definitely feel like this book has been preparing me for the upcomming marketing mind that I will need to have to promote the new CD. By the way-if anyone reading this-ever has promo ideas-we are very open to your thoughts.  I really like the funnel principle discussed in the book this week & am really excited about some of the ideas it sparked.  At our CD release party we will be serving dished from the cookbook during our live music show....the idea is that the food & musical vibration will make everyone irie.  Touching all the senses......sound, visual(let's keep thinking of good stage visuals for us....decorations....light shows....), taste, smell(food) & feel (the feel of the food....we may have to think about this a bit more....oh....the shakers we pass out makes everyone feel the music for sure).  [...]

I was really thinking a lot this week about what Ariel said about collecting peoples cards at network events and parties. I went to a party yesterday & was thinking in a whole new way......usually I just am excited to meet new people but I was thinking in terms of maybe this person could be a new fan.......a friend and a fan! I got a few cards of the people who seemed really interested in hearing our group. Instead of simply giving them a flyer with our website which is what I usually do.......which they may lose or never use......I have their info and will contact them this week. I also thought she had another great point this week.....if you go to where the musicians are (parties/networking events) most likely you won't find new fans. Try networking at new places. Now as a musician-I love to hang out with people who talk music since this is mostly what I breathe. But now-I shall think differently.

Week 7 of the book by Ariel Hyatt was about growing your email list. We are good about putting it out at shows but we don't announce that it is there enough. And I love the free download idea when someone signs up on your list. There are so many people trying to get your email out there that everyone is very careful about who they give it too. Even if I think that I might like to receive a newsletter from a new band that I see sometimes I don't sign up simply because my inbox is so full of emails that I can't get to. It gets cluttered and more possible for me to miss important bookings or business. So-I totally understand. But if we "incentivise" them(this is my new word of the day-love it!) with a free song they are more likely to be on our list. From this chapter I now realize the importance of the email list & will focus a bit more on it. It's your only direct line to your fans...this makes sense. When I was a teenager-I used to often see a band called, Mighty Purple. The lead [...]

This chapter in the book was very rewarding because I often put out my newsletter email with only our live shows on it. I know that people are so tired(including me) of getting multiple emails from people trying to sell you something or get you to go somewhere or convince you that if you send them your address they will put $5000 in your bank account tomorrow. How many emails does one erase a day without even opening them? The junk mail has drifted from the physical to the virtual & people aren't paying attention unless they want to or you give them a good reason.
So this week I added stories because like Ariel says, "People love and connect to stories". I had so much fun writing to my friends and fans and it made me view my monthly email in a new light.....if I am enjoying writing this email more(instead of seeing it as a chore) don't you think that our fans would find more joy in reading it? Of course! And we shared a great healthy caramel apple recipe & I will start doing a new [...]

Well lovelies.....thank you so much for your patience. Ours has been a lesson of patience over the past year of creating the new music & cookbook. Yes the rumors are true......this will be a unique release of music and vegetarian recipes......both food for the soul!!!! 
We should have them available for sale by the middle of December......order it online for your holiday gifts!!! lots of love!!!